Interested in increasing your earnings? Here are some tips. Consider partnering with local businesses that provide services to potential clients. Be sure to partner with businesses that do not compete with your own, and do not offer conflicting services. For example, you could offer content creation services for local web developers in exchange for a referral to your website or blog. Just make sure the arrangement benefits both parties. Eventually, your client base will grow as these companies recommend your work.
Writing case-study type articles
The writing style for a case study should be more like a story than a list of facts and figures. In addition to focusing on the benefits of the client’s solution, case studies should also highlight the customer’s thought process and research, ensuring that the content resonates with readers. If possible, write a case study that is based on a real-life experience rather than one that merely lists the client’s goals.
When writing case-study copy, make sure to incorporate a keyword phrase to target your prospective clients. In addition to that, the copy should be well-written and engaging. Clients appreciate copywriters who can use analytics data to determine what content works best and which doesn’t. This extra care is appreciated by prospective clients. The case study copy is an excellent opportunity for marketing. Here is a guide to writing case studies:
Adapting to brand style guides
Adapting to brand style guides is a great way to ensure that your copywriting work is consistent with the brand’s overall style. It will help you to showcase your professionalism to your target audience. Whether it’s your logo design or colors, your website layout, or even your email signature, you’ll need to maintain consistency. By following brand style guides, potential clients will be able to recognize your brand, even without reading your work.
Reaching out to more people
There are many ways to get your name out there, but one of the most effective is to network with other copywriters. The more you network, the more likely it is that you will find clients. For instance, if you are looking to attract higher-paying copywriting clients, you should start by visiting industrial parks and scouting for small businesses that need your services. Companies in these locations typically need marketing help, but don’t get as much attention as those in higher-end markets. You can make contact with these companies by looking up their Web sites and making a note of their contact information.
Another great way to get leads is to partner with local businesses. Join a freelance writing community to network and showcase your writing samples. This will give you the opportunity to meet more potential clients and dip your toes into freelancing. Ideally, you will work with local businesses and people in your area. This way, you’ll also get to know other writers in your city, and they’ll be more likely to recommend you to their clients.
Using CRM tools
Using CRM tools to attract higher-payING copywriting clients is a great way to redirect your time towards more profitable activities. CRM tools allow you to manage and organize all of your important contacts in one central place, including prospects, clients, suppliers, and creditors. Using these tools to keep track of your prospective clients will help you save time and money on managing these contacts. In addition, some CRM tools even allow you to pull information from various channels, such as email or telephone.
HoneyBook is a cloud-based CRM that lets copywriting and other creative businesses manage payments, projects, and bookings. This software helps small businesses save time by generating professional contracts and storing important documents in one place. With a simple user interface, HoneyBook can automate tasks, send email reminders, and track payments and profit. It also integrates with popular services like Google Calendar, Zapier, and Gmail. A free account can be setup in no time. Dubsado is another great CRM option that can simplify tasks and communication with clients. This software lets you view financial reports and contact management, including sales forecasting and reporting.