The best way to write an About Us page is to humanize your brand and provide real customer testimonials. You can also use eye-catching figures to further communicate your message. Putting a face to your brand humanizes it and helps people connect with the company culture. A humanizing touch also highlights the people behind the business. Use your About Us page as an opportunity to establish your personal brand and highlight why your business is a good fit for your target market.
Create a plan for your About Us page
A good About Us page should tell visitors everything they need to know about your business. The best about us pages incorporate a combination of text and visuals to capture visitors’ attention and lead them to take action. Too much text without enough visuals can leave visitors confused and wanting more information. The opposite is true if you have too little information. If you’re wondering how to write an about us page, here are some ideas to get you started:
First, you need to understand your customers. How do they perceive your business? Write in a conversational tone to appeal to your customers’ emotions. Explain how you solve their problem. Make sure you explain what differentiates your business from the competition. Don’t forget to include social proof like testimonials or case studies. If your website is in an industry that’s competitive, use graphic design to draw readers’ attention.
Humanize your brand
One of the easiest ways to humanize your brand on your About Us page is to ask for and respond to customer feedback. This way, you’ll be able to engage with your audience and learn what they’re thinking about your brand. Ultimately, this will help you build a better connection with your customers and increase sales. Below are five tips to help you humanize your brand on your About Us page.
The first step in humanizing your brand is to break through the corporate jargon and portray yourself as an individual. You can share personal stories and show employees at work. Or, you can feature users of your products. Whatever you do, keep in mind your brand identity and focus on the human side of your brand. Humanizing your brand is a vital marketing strategy that will help your business beat the competition. By following these steps, your customers will have a more enjoyable experience with your business.
Include customer testimonials
A good way to show that you value your customers is to include customer testimonials on your About Us page. Customer testimonials can be a general statement about a positive experience or more specific details of how a customer was satisfied. Typically, a website will feature at least three testimonials, although one testimonial might seem like the only positive experience if it’s too small. If you want to highlight more testimonials, consider creating a separate page. You can link to this page from your homepage.
When you feature testimonials on your About Us page, make sure to include the names of the customers who provided the testimonials. This can help establish a sense of credibility, as customers are more likely to relate to real people than to an impersonal corporate executive. Ensure that you include the names and photographs of the customers so that it appears authentic. It’s better to use photos of real customers than to emulate their reviews.
Whether it’s a product, a service or a company, a prospect will raise objections at some point. They’re often hesitant to change their provider because they’re comfortable with their current company. But by leveraging your premium experience and focusing on your strengths, you can override this objection and earn the trust of your prospect. In some cases, an objection can arise from a need or budget. Identify the real cause of this hesitation by asking probing questions.
One of the best ways to address objections is by identifying what your prospect’s objections are, and then providing your response. Once you’ve understood their objection, you can then respond in a way that addresses their concerns and solves their problems. Addressing objections in the right way can ensure that you’ll get the trust of your audience and increase your conversions. Address objections when writing an About Us page.